We all know the risks associated with sun exposure.

For years, sunscreen has been regarded as the go-to form of skin protection. However, in recent years experts have identified many risks associated with it.

Since 2005, the CDC has reported that the percentage of Americans experiencing sunburns has increased. When reviewing this data, Stanford University dermatologists concluded that people who relied on sunscreen alone for sun protection were more likely to get sunburns than people who infrequently wore sunscreen and relied on hats and clothing as protection. A Swedish study even found that an increased use of sunscreen was linked to more sunburns in children.


Lathering ourselves in sunscreen often makes us feel like we can spend all day in the sun.

Not the case. While you may not get sunburnt, you end up with more cumulative exposure to UVA rays. Additionally, in order to be effective, most sunscreens must be applied at least 20 minutes before sun exposure and frequently reapplied, which, let’s face it, gets overlooked. 

Some sunscreens can lose 90% of their effectiveness in just one hour! And that’s only part of the story.

One of the most shocking risks associated with sunscreens today is their toxicity. 

sunscreen-30crop.pngWhen you apply sunscreen, it doesn’t simply sit on top of your skin - it soaks in. 

 As it travels through the bloodstream, the liver is then unable to process these toxins and the associated chemicals can be found in blood, urine and breast milk for up to two days after a single application.

The FDA has approved 17 individual ingredients in sunscreen - nine of which have been reported as endocrine disruptors. Endocrine disruptors have been associated with shocking side effects, including the abnormal development of fetuses, early onset puberty and even infertility.

Luckily, you no longer have to worry about disturbing side effects.  


I have spent years developing an all-natural, long-lasting and safe alternative to sunscreen. Bold Babe defends you from both UVA and UVB rays, keeping you not just fashionable but protected.

Bold Babe is unique in that our fabrics are actually woven with SPF/UPF technology, making sun protection that lasts for the life of the product. Additionally, with the use of an advanced sublimation printing process, our colors will never fade.


We believe that you should never have to compromise when it comes to your health.

Say goodbye to harmful chemicals and say hello to Bold Babe.