Living A Mile High And Its Consequences

We absolutely adore living in Colorado. What’s not to love? Skiing in the winter, unbelievable hiking in the summer, 300 days of sunshine and no humidity. Hard to beat that! But with all the unbelievable benefits comes a drawback: the UV index.

It may not come as a surprise, but at high altitudes, a thinner atmosphere filters less UV radiation. Dr. Neil Box, a researcher at the University of Colorado Cancer Center found that, “in Denver, the Mile High City, we have 25 percent more UV in the ambient light than compared to the same light level at sea level.”

For every 1,000 feet of elevation, UV exposure increases 4 to 5 percent. With a higher UV index comes a higher risk for sun damage. So what does this mean for those of us who live in the Mile High City and in Colorado as a whole? We must make conscious decisions to protect our skin everyday.

"The American Academy of Dermatology recommends that everyone wear protective clothing, avoid the strongest mid-day sun and wear sunscreen daily,” said Darrell S. Rigel, MD, a clinical professor at New York University Medical Center. “This study shows that this triad of protective measures is increasingly important as a skin cancer prevention measure in high altitude areas -- especially as the population of those areas grows."

While avoiding the sun is the greatest protection of all, that’s not realistic. One of the greatest pleasures of living in Colorado is being able to enjoy all that Mother Earth has to offer. As we begin to see snow capped mountains in the distance, we must start looking ahead at safety measures we can take while participating in the winter activities we love.

With Bold Babe, sun protection has never been easier (or looked so good!). All of our clothes provide all-day, all-natural sun protection. Simply slip on your favorite Bold Babe look and, voilà you’re good to go. Because who wants to worry about reapplying sunscreen when you could be on the slopes?

We have some new looks we can’t wait to share with you that we know you’re going to love this winter! Stay tuned...